Brand

Identity

Design

Complete visual identity systems for new businesses and rebrands. Everything you need to launch with confidence—and consistency across every platform.

A logo is one piece. A brand identity is the complete visual system—and the difference between looking like a business and feeling like a brand.

Funabashi Studio builds visual identities that are both aesthetically rigorous and strategically sound. The result is a cohesive toolkit you can hand off to a printer, a web designer, or a social media manager and know that everything will look exactly as intended.

PACKAGE OPTIONS

Essential Brand Kit — Starting at $2,200 / 2 weeks

Includes:

  • Primary logo (2 variations: full + simplified)

  • Color palette (4–6 colors with hex, RGB, CMYK values)

  • Typography system (2–3 font pairings with usage guidelines)

  • Basic brand style guide (PDF)

  • File delivery: PNG, JPG, SVG, PDF — color + black/white versions

Complete Brand System — Starting at $2,800 / 2–3 weeks

Everything in Essential, plus:

  • Logo suite (primary, secondary, icon/mark, horizontal)

  • Pattern or texture element

  • Business card design (print-ready)

  • Expanded brand style guide with usage examples

  • Social media profile assets (covers, avatars, highlight icons)

Full Brand Launch — Starting at $3,500 / 3–4 weeks

Everything in Complete, plus:

  • Stationery suite (letterhead, envelope, email signature)

  • 3 social media post templates (Canva)

  • Brand messaging guide (tagline, elevator pitch, brand voice notes)

  • 30-minute brand strategy call

Add-Ons (any package):

  • Additional stationery items — from $150

  • Additional Canva templates — from $100 each

  • Rush timeline (under 1 week) — 30% surcharge

  • Second logo concept direction — $400

  • Print coordination and vendor communication — $150

HOW IT WORKS — BRAND IDENTITY TIMELINE

Week 1 — Discovery & Concepts

Brand questionnaire + discovery call. Research into your industry, competitors, and aesthetic references. 2–3 logo concepts presented with rationale.

Week 2 — Refinement

You provide feedback. We refine the chosen direction. Color palette and typography finalized. Revisions until it's right.

Week 3 (if applicable) — Full System Build

Full brand system assembled. All collateral designed. Style guide created. Files prepared and organized for delivery.

Delivery

All files delivered via shared folder. Walkthrough of what you received and how to use it. One week of follow-up support included.

PORTFOLIO EXAMPLES

Stay Feral

Services: Brand identity, website design, Canva templates, product development. Bold, community-forward brand for a creativity-and-movement lifestyle brand. A cohesive visual system that works from digital to print to physical product.

Visit: stayferal.life

Rooted in Fertility

Services: Brand identity, website design, intake forms. Warm, empowering visual identity for a fertility wellness practice. Organic aesthetic with botanical elements and a palette designed to feel safe and approachable.

Visit: rootedinfertility.com

Heartdrop Studio

Services: Full brand identity, Canva template system, product design, marketing materials. Complete creative direction for a meditation and wellness brand. From logo to template library — a full-spectrum partnership.

Visit: heartdrop.studio

FAQ — BRAND IDENTITY

  • A logo is one piece. A brand identity is the complete visual system — logo, colors, fonts, patterns, and how they all work together. It's the full toolkit that makes everything you create feel cohesive.

  • Yes. Depending on your package, you'll see 2–4 initial concepts. We'll discuss which direction resonates and refine from there — rather than trying to combine elements from different directions.

  • Two full rounds of revisions are included. First round after initial concepts, second round after refinements. Most projects don't need more, but additional revisions can be added.

  • That works. If your logo is solid but you need colors, fonts, and a cohesive system built around it, we can do that. Pricing adjusts accordingly.

  • Yes. You receive all final files and full ownership rights. Use them however you need — no restrictions.

  • PNG (transparent and white background), JPG, SVG, PDF, and EPS. Both color and black/white versions. High-resolution and web-optimized. Everything you could possibly need.

  • If nothing feels right, we regroup, discuss what isn't working, and explore new directions. The goal is to get it right.

Ready to Build Your Brand?

Tell us about your project, and we'll figure out which package makes the most sense.

Get Started →